Curriculum
Curriculum
The program covers Mini-MBA management disciplines: from the management loop and HR to strategy, negotiations, operations, projects, law, and information systems.
01
Effective management
48 hours- 01.1Manager roles and functions. Management loop. Delegation and time management
- 01.2Power, politics, leadership style. Managerial leadership skills
- 01.3Structured decision-making. Approaches and methods for managerial decisions
- 01.4Planning, monitoring, control, and feedback to employees
- 01.5Organizational culture and its effect on management style and methods
- 01.6Motivation and incentives. Principles of well-organized work
- 01.7Managing differences. Conflict: sources, stages, management strategies
- 01.8Work groups and effectiveness factors
- 01.9Managing organizational change
02
Human resource management
48 hours- 02.1HR system in the organization. People as a strategic resource. HR strategy
- 02.2Recruitment and hiring. Vacancy approaches, candidate sources, common mistakes. Onboarding
- 02.3People assessment. Qualitative and quantitative methods. KPIs linked to job descriptions and competency models
- 02.4Learning and development. Four stages of learning. Development methods. Mentoring
03
Marketing and customer relationship management
48 hours- 03.1The customer, needs, and behavior
- 03.2Marketing research
- 03.3Marketing mix 7P. Three-level product analysis (Levitt). Product life cycle. BCG matrix. Blue Ocean strategy. Brand value
- 03.4Pricing in marketing
- 03.5Marketing communications
04
Financial management for non-financiers
48 hours- 04.1Accounting and management accounting for managers. Reporting forms. Tax systems. Responsibility centers. Budgeting
- 04.2Financial management. Analysis methods. CVP analysis. Receivables and inventory. Discounting
- 04.3Managerial economics. External and internal factors. Micro- and macroeconomic equilibrium
05
Organizational strategy
72 hours- 05.1External strategic analysis: STEEP, Porter’s five forces, critical success factors, strategic group map
- 05.2Internal analysis: resources and capabilities, value chain
- 05.3SWOT analysis
- 05.4Strategy design: Ansoff matrix, Porter matrix
- 05.5Strategic choice and implementation: resistance and risks
- 05.6Interim defense of the strategic project
06
Effective negotiations
48 hours- 06.1Negotiations as business communication. Harvard model. Soft and hard negotiations
- 06.2Preparation. Partner research. Needs, interests, and positions. Benefit-based proposals
- 06.3Difficult negotiations: tactics, influence techniques, manipulations
- 06.4Countering hard negotiations. Objection handling. Breaking deadlocks
- 06.5Closing stage. Actions after yes and after no
07
Business process management
48 hours- 07.1Operations management. Value chain. Strategic operations goals
- 07.2Process design. Layout and flows. Capacity, demand, queues, and supply chain
- 07.3Operations improvement: continuous improvement, TQM, lean, automation
08
Project management
36 hours- 08.1Project and project management definitions. Key characteristics. Project life cycles
- 08.2Scope planning. Core documents. Work breakdown structure
- 08.3Project budgeting. Estimates and cost reserves
- 08.4Project execution and communications. Reporting. Earned value
- 08.5Project risk management: identify, assess, respond, control
09
Legal foundations of business
36 hours- 09.1Legal entities: concept and features
- 09.2Creation and termination of legal entities
- 09.3Types of legal entities and civil-law implications
- 09.4Commercial organizations: law and practice
- 09.5Non-profit organizations: norms and practice
- 09.6Legal aspects of property management
- 09.7Internal governance. Contracts and regulatory requirements
10
Information systems in business
24 hours- 10.1IT infrastructure management (ERP, accounting and document systems)
- 10.2Using information systems to regulate activity
- 10.3Management by objectives and KPIs with information systems. Executive dashboards
- 10.4Organizational modeling and process automation
11
Final assessment
360 hours- 11.1Preparation and defense of the final qualification project — a development initiative for an existing business line